About LAW90

We started in the legal advertising business in 1995 with a product/service/membership entitled “The Legal Helpline”. We were known for a branded TV commercial showing a professional spokesperson asking if you need an attorney and to call The Legal Helpline.  By 1998 we were national all over the USA.  We became a multi-million dollar company.  Over 77% of our members (attorneys) generated an estimated average of 7 figures from our service/membership.  We have noticed that we did not have any competition because we were a household name.  People would even call us after seeing a competitors advertisement.  The public reacted almost immediately contacting us when they saw our ads or when they just needed an attorney because they knew the name.  Being a household name gives the creditability and the value needed to service the mainstream market.

    Lead generating companies cannot compete with a household name brand because they are perceived as a “fly by night” or not anything familiar.  In 2000, we sold the license rights of The Legal Helpline to a European company for 24 years.  They took it public on the London Stock Exchange and made over 3 billion dollars.  During that time, from 2000 - 2024 we made many companies, services, products and people a “Household Name”. Fast forward to 2025: We got our license rights back last year (2024) and are now launching it again.  We changed the name to LAW90.  People still remember “The Legal Helpline” and are easily accepting the new name (LAW90).  Through extensive test, LAW90 is the perfect name to brand as a household name.  It looks good, easy to remember, including the simple web site URL; LAW90.com

 

    Our membership will generate more business (ROI) for attorneys than any other media, advertising and marketing company because we are not competing for leads, we are going for market share (branding), which there is practically no competition in this field/service/business.  By having the marketshare we end up getting the most and best leads automatically and naturally.

    For every 3 to 5 direct response ads, we would only need 1 for the same effect.  How many times have you seen an ad over and over for the same service and then a completely different ad shows up for the same type of service and not going at you to contact them?  You will remember that one ad verses the other many ones.  It is how our brain works.  If something is coming at you or wanting you to do something, the natural response is holding back, getting turned off or turning away.  If something is just informative letting you know who they are and what they do without wanting anything will generate interest and intrigue causing a response and allowing you to naturally remember it.  Branding is not easy to master.  It takes many years of perfecting this type of advertising.  We have mastered this.

  The Branding Business is a 800 Billion dollar a year business and legal advertising is only 2 to 3 billion dollar a year business.  “The Legal Helpline” was so successful because it was part of the Branding business and not the legal advertising business.  All attorneys that are members of LAW90 are part of the Branding Business and benefit from it.

We do not sell leads.  Our members (attorneys) get a min of 20 to 30 leads per month as part of their membership.  Our Members (attorneys) can generate more than 30 leads per month as they directly benefit from the branding of LAW90.com.